We’re putting the final touches on the Autumn magazine, which highlights World Vision’s 60th anniversary. So we’ve been doing some archival spelunking. When you look at World Vision with a long lens, it’s interesting to see what changes, what repeats, and what lasts. Instead of trying to explain this, maybe I’ll just show you what I mean.
Start with the obvious—how have publications changed? Here’s World Vision magazine from 1963 and today …
… and one of the first newsletters, produced in the 1950s, with its current counterpart.
Signs of the times: World Vision’s first headquarters sported a pretty jazzy neon sign, in contrast to today’s sedate look outside our office in Federal Way, Wash.
In the category of what’s old is new, Exhibit A:
In the 1960s and 70s, Americans gathered to assemble World Vision Viet Kits, packs containing hygiene supplies for families affected by the escalating Vietnam War (above, left). Today, groups get together to assemble Caregiver Kits for those caring for AIDS sufferers in Africa and elsewhere (above, right).
Exhibit B: In 1965, World Vision founder Bob Pierce started a radio show that aired on 130 ABC stations (below, left). Today, World Vision Report, hosted by former ABC News correspondent Peggy Wehmeyer (that’s her in the right photo below, interviewing World Vision U.S. President Rich Stearns), airs on hundreds of radio stations across the U.S.
And last but not least … One of the key tools Bob Pierce employed was a film camera—his footage from war-torn and poverty-stricken countries moved people to give and pray. Today, the cameras are still rolling. You can see both old and new footage at worldvisiontv.org.
Interested in more of World Vision’s history? Stand by for the Autumn magazine, mailing next month—and plenty of web extras about the organization’s rich past.